SOCIAL MEDIA MANAGEMENT
I provide full-service social media management across Instagram, Facebook, TikTok, YouTube, and Pinterest. Services include posting and scheduling, strategy development, and content creation – each carefully tailored to align with your brand’s unique goals. I manage content calendars, craft engaging posts, and implement calls-to-action designed to maximize reach and engagement.
My approach goes beyond daily management by incorporating in-depth competitor analysis and market research to uncover opportunities and position your brand effectively within your industry. Monthly and quarterly metrics reports offer clear, actionable insights into performance, audience growth, and engagement, enabling ongoing optimization and measurable progress.
Additional support includes copywriting, content revisions, and project coordination to ensure every post is polished and consistent. Leveraging performance analytics and platform-specific insights, I continually refine strategies to enhance visibility and results.
Employer Review –Rating is 5 out of 5 | June 2024
Isobel is a very hard worker and amazing at communicating with us! She also brings fresh ideas to the table and takes initiative.
SOCIAL MEDIA STRATEGY
A clear, data-driven social media strategy is essential to driving traffic and growing your audience across platforms. My approach is built on deep analysis of your brand’s goals, industry trends, and audience behaviour. I develop custom strategies rooted in key content pillars that reflect your brand’s values and messaging. These pillars ensure consistent, purposeful content that resonates with your ideal target audience.
By leveraging analytics and performance data, I continuously refine your strategy to maximize reach and engagement. This tailored approach not only helps clients stay ahead of shifting platform algorithms but also maintains a competitive edge in their market. Every tactic, from post timing to content themes, is designed to connect authentically with your audience and deliver measurable results.
SOCIAL MEDIA CONTENT CREATION
I deliver personalized, on-brand content designed to connect with your audience and support your larger business goals. Every piece of content – whether it’s an original post or a refined version of your existing assets – is created with intention, quality, and audience alignment in mind.
From eye-catching visuals to scroll-stopping short-form videos and compelling captions, I ensure each element reflects your brand voice and speaks directly to your ideal customer. I tailor content to platform-specific best practices, using strategic themes and formats that boost engagement, build trust, and encourage meaningful interaction.
My process includes creative direction, copywriting, design, and optimization – bringing together visuals and messaging that not only look good but perform well. Whether you’re looking to strengthen brand awareness, spark conversations, or increase conversions, I create content that makes an impact.
Employer Review – Rating is 5 out of 5 | September 2023 – May 2024
“I wholeheartedly recommend Isobel for any role she chooses to pursue, as she will be a valuable asset to any team.” – Aprikose Canada / @shopaprikose
SOCIAL MEDIA ASSISTANCE
With hands-on experience supporting multi-channel marketing agencies and fast-moving digital teams, I provide high-level social media assistance that keeps operations running smoothly. My support spans a range of essential tasks including administrative coordination, team messaging, scheduling, and project management – all tailored to align with each client’s workflow and priorities.
I help streamline communication between content creators, designers, and strategists to ensure timelines are met and nothing slips through the cracks. From organizing editorial calendars to managing deliverables and approvals, I bring structure and clarity to the day-to-day execution of social media campaigns.
By handling the behind-the-scenes details, I free up time for creative direction and strategic growth. My goal is to improve efficiency, eliminate bottlenecks, and ensure that every project stays on track and aligned with business objectives.
Client Review – Rating is 5 out of 5 | July 2024
Lovely working with Isobel! Will definitely hire her again.
BLOG WRITING
I create niche-specific blog content designed to engage your target audience, support your marketing goals, and drive long-term organic traffic. Each piece is backed by SEO research and tailored to reflect your brand voice, ensuring the content feels both authentic and strategic. Whether you’re aiming to educate, convert, or build authority, I align every article with your broader content objectives.
My process includes in-depth topic research, thoughtful keyword integration, and a clear, compelling structure that encourages readability and shares. With experience writing for diverse industries, I deliver content that resonates with readers and performs in search – helping you increase visibility, build trust, and generate meaningful results.
ARTICLE WRITING
With strong research, writing, and editing skills, I deliver well-structured, informative articles that meet the highest standards of clarity and accuracy. I take a thoughtful, audience-first approach – balancing depth and readability to ensure each piece delivers real value and aligns with your brand’s tone and objectives.
My academic background has equipped me with advanced communication skills and the ability to synthesize complex topics into clear, engaging content. Whether the goal is thought leadership, education, or SEO-driven visibility, I write with purpose and precision. I’m comfortable working on tight deadlines and pride myself on fast, dependable turnaround times without sacrificing quality.
SCRIPT WRITING
I offer flexible scriptwriting services for a variety of formats – from short-form social media videos and brand storytelling to YouTube content and explainer videos. My focus is on writing clear, compelling scripts that match your tone, engage your audience, and meet your content goals.
With a strong eye for structure and flow, I tailor each script to its platform and purpose. Clients value my ability to adapt quickly, incorporate feedback, and deliver polished scripts that are ready for production – whether the aim is to inform, entertain, or convert.
Client Review – Rating is 4.8 out of 5 | June 2024
“Isobel is passionate, motivated, driven, and is on-time with adherence to quick turnaround. She’s has a passion for the topic that I contracted to script, which is greatly appreciated. Isobel is willing to adjust her work through communicated adjustments/edits/suggestions on the direction and path of the script.”
